Although it’s legal and common to collect IP addresses in North America, Google Analytics is dealing with major issues in Europe tied to IP address collection.Īxel Springer and OpenAI strike a “real-time news” deal for ChatGPT. This year, Google said it would no longer store or log IP address data whatsoever. To use the Facebook and Instagram apps for free, Europeans must agree to data collection for ad purposes.Īnd then there’s Google. That’s a huge deviation from Meta’s long-held commitment to being a free and ad-supported service, but it’s really just bait to challenge the GDPR ruling that it must offer an option to avoid personalized advertising. In response to privacy concerns, Meta launched a subscription version of Facebook and Instagram with no ads in Europe, which costs about $11 on the web or $14 for app sign-ups. Meta’s forced changes are even more dramatic. Amazon also must rein in self-promotion of Amazon-owned products, such as Alexa speakers. For one, it must collect explicit consent to target known shoppers, a capability taken for granted in the US. This could be interpreted as an attempt by Google to give users a false sense of control over their data, potentially creating more fodder for lawsuits.Įuropean lawmakers and markets are giving the boot – if not the finger – to American consumer tech.Īmazon’s prospects in Europe are affected by antitrust laws and rulings, according to The Information. It’s a perplexing move, considering Google has faced lawsuits in nearly every US state over its use of location data. ![]() Google and other location vendors can still get access to the data. The catch? Google is still collecting location data that it stores in the cloud and shares with third parties – and users can’t delete that.Įssentially, Ars Technica’s Ron Amadeo writes, this creates a false impression among users that they’ve deleted their location history and opted out of tracking when what they’re really doing is simply deleting their on-device storage. Users will be allowed to delete their history, searches and shares from this on-device storage. Īssuming a user has opted into having their location history tracked, Google Maps Timeline data will now be stored on that user’s device, rather than in the cloud. Google updated its location history features earlier this week – but the updates may not give users as much control as it initially seemed, according to Ars Technica. ![]() The fear is that a tasteless, hot-button or problematic placement could cause subscribers to walk. Meanwhile, over at Netflix and Amazon Prime Video, which is launching an ad-supported tier early next year, executives must tread carefully with advertising – but not because advertisers might get upset. You could remove every Fortune 500 advertiser from their platforms and barely dent their demand. Facebookagram and YouTube, for instance, are largely insulated from advertiser boycotts.
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